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Hi, I’m Lucas Lim

I’ve always had a problem with sloppy thinking and group thinking. One of the most frustrating answers I used to get when asking questions was: “that’s just how it is.” I never bought it. In real estate, too many people repeat the same clichés without stopping to ask if they make sense.

That’s why I’ve chosen a different path. I focus on properties where the story matters — landed homes, Good Class Bungalows, trophy listings. Instead of cookie-cutter ads, I craft narratives and strategies that make buyers pay attention. And rather than leaning on old-school methods, I’m building a media flywheel — articles, videos, and campaigns that compound trust over time.

I don’t claim to have decades in the business. My edge is that I’m hungry, unburdened by outdated ways of thinking, and not afraid to challenge lazy assumptions. Where others see “just another listing,” I look for the story that makes a property stand out.

Because I can’t always speak my mind in public, I share my unfiltered takes and insights in a private Telegram group. If you want straight, unbiased thoughts on Singapore property, join me there.

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